Premier

Who Are Premier?

• With an unrivalled reputation for inspiring healthy lifestyles and tackling the UK’s child obesity epidemic, Premier is a leading children’s coaching organisation with a vision to educate and activate the world. ​
• Its sports and P.E. programmes are delivered to a staggering 15% of schools across England through 1000 Activity Professionals​
• The franchise has expanded across three continents in the past 12 months, including in China, India and America​.

Our Role​

• In 2017, the Reflection PR awards team was appointed to create an awards strategy, identifying the most relevant opportunities for Premier after understanding the brand and its objectives
• Supporting Premier’s busy team, Reflection PR Awards wrote engaging entries, ranging from prestigious franchisee to PR and marketing awards​.​

Achievements​

• Reflection PR Awards helped Premier to become finalists or winners in 6 out of 7 national awards
• Winning ‘Best PR Campaign’ at the Franchise Marketing Awards 2017 was a special achievement, underlining how their health initiative The Golden Mile inspired children, parents and school staff to engage in physical activity. ​

Reflection PR are fantastic at what they do. If you want any type of PR work, awards planning, editing or writing, I would highly recommend Reflection PR. For a small company, they have an exceptional knowledge base and offer a friendly and welcoming service. I have had nothing but great experiences working with Reflection PR

Laura Irvine, Marketing Manager