Double the chances of growing your business
in News
Studies show those who complete business plans are nearly twice as likely to successfully grow their business compared to those who don’t. If creating a credible reputation is one of your marketing objectives, why not include awards in your business plan?
Why should I include awards in my business plan?
Awards say a lot about a brand, allowing you to stand out from competitors in areas you want to be known for i.e. customer service, innovation or sustainability. Choose awards that support your key messages and receive third-party endorsement.
Winning prestigious accolades takes a great deal of planning
Think of an award entry as a CV – we all know that to get our dream job, our CV needs to demonstrate how we meet the job description. If we have our sights set on something a little out of our grasp, we actively seek to gain the experience required before applying for the job. This is the same as an award; if you do not feel you have strong enough evidence for your application, plan in advance and use the opportunity to improve your business with the award as your end goal.
Paint a picture as to why you should win
Building a marketing campaign to support your award entry months in advance is a great way to add credibility to your submission. Judges will be looking at your website, blog posts, social media and online reviews – give them evidence and show them why you should win. Content that supports the criteria such as customer testimonials and satisfaction levels allows you to expand on your entry without using up word counts.
Don’t leave it too late
A common mistake made by businesses is leaving it too late to prepare compelling award entries. With judges keen to see evidence to strengthen your claims, pulling together supporting information can take time. Map out opportunities in advance and track deadlines so you are never left in a last minute panic.
Here are our top three tips for being successful with awards:
1. Consider key messages within your business plan and map out award opportunities that support these
2. Build marketing campaigns around your award entries to demonstrate your expertise
3. Keep on top of deadlines and allow time to write and support your submission.
When you are considering your business objectives, make sure becoming award-winning is one of them. Like a business plan, a year-long awards strategy is the best way to increase your chances of success.
To find out more about how Reflection PR Awards can help you create your bespoke awards strategy, drop us a line here or call us on 01603 219191.