Five benefits of entering awards

There are hundreds of categories for you to enter from local to national, including industry based awards.
Deciding what awards to enter can be challenging but it’s important to weigh up the time and effort it will take to enter. Not too sure where to start? Our awards calendar service can help you research and plan the best awards for you to enter.

Here are our five reasons why entering an award can benefit your business:

1. Great marketing & PR tool
Awards can be an overlooked tool in your marketing strategy. However, did you know just being shortlisted can improve brand awareness and promote your business to new customers? Maximise PR exposure by updating your marketing materials, adding the award logo to your website, social media and any other marketing material. And tell others that your work and success has been recognised. Whether you’re shortlisted, a finalist or a winner!

2. Creditability & Reputation
Winning an award, being shortlisted or even nominated acts as a third party endorsement for your business. A win is a stamp of approval and is a sign of quality for potential customers. Differentiate your company from competitors, boost your reputation and send out positive signals to customers.

3. Open doors & opportunities
Winning an award can open many doors and opportunities from gaining new clients and breaking into new markets. Award ceremonies offer the chance to meet a whole host of new contacts and network. You’ll get the opportunity to network with potential clients and invaluable business contacts. And dress up for the night!

4. Motivate employees & attract new recruits
Awards recognise the hard work of everyone involved and winning is proven to boost employee motivation and staff morale. This can be maximised by making sure staff feel they get the recognition they deserve by celebrating your victory. Invite employees to the awards ceremony or dinner so they can network and enjoy the night out. An award win will also attract future talent to your company as you will be seen as a great place to work, with fantastic career prospects.

5. Reflect & improve
Going through an award application doubles up as a useful business management exercise. The process forces you to look at your company from a different perspective and compare yourself to your competitors. You will need to make sure that you stand out from the competition whether that’s through diversity, growth, innovation, customer service or strategic thinking. Getting this all down on paper will help you think about ways you could be doing things better and identify areas for improvement.

Still not convinced you should be entering awards? Check out our 6 reasons why you should be!

If you would like a FREE evaluation of your business and our recommendations on which awards to enter, please give us a call on 01603 219191 or fill out our enquiry form.