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Reflection PR’s seven steps to award success

in News

The Norfolk and Suffolk Tourism Awards are open for entries and as most businesses will know, becoming a winner, or even a finalist, can be a boost for your business in many ways.

Reflection PR Awards is the East of England’s only dedicated awards agency. With experience of award writing, supporting award organisers and sitting on the judging panel for national awards, here are seven tips to help you on your awards journey from Managing Director, Suzy Pettican:

Plan ahead – aside from the time required to collate evidence and write your final submission, make sure that you have all key dates booked in. The entry deadline is on 29th September, just a few weeks away! As well as the awards ceremony on 27th February.

Read the small print – check the requirements for eligibility such as timescales, how the entry should be submitted, format and any word counts.

Consider which category is right for you – your business could meet the criteria for several categories but do consider how you would like your business to be positioned. Awards require businesses to show evidence of how they are meeting specific criteria – so don’t skip this stage!

Tell your story – your business story needs to come to life, illustrating key facts in an interesting and engaging way. You can submit supporting information alongside the online written entry, so use video content and images to make your story even stronger.

Stand out – really highlight what sets your business apart. Whether that’s in your approach to customer care or in the products and services you offer – be sure to highlight how it puts you one step ahead of the rest.

Be clear – don’t assume the judges already know your business and what you do. Always provide background information to set the scene. Judges will be busy looking through lots of entries, so they appreciate clear, succinct entries.

Check your final submission thoroughly – before you hit the ‘submit’ button, always go through the full submission to ensure your copy includes all of the relevant information and contains no errors.

With so much potential to boost your business, awards are a marketing tool well worth the commitment. So do share your story at the region’s leading tourism awards!

If you’d like to enter but need support in completing your submission, contact us today.